| 000 | 02437 am a22002173u 4500 | ||
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| 042 | _adc | ||
| 100 | 1 | 0 |
_aDolezal, Luna _eauthor _91984 |
| 700 | 1 | 0 |
_aSpratt, Tanisha _eauthor _91985 |
| 245 | 0 | 0 | _aFat shaming under neoliberalism and COVID‐19: Examining the UK's Tackling Obesity campaign |
| 260 |
_bJohn Wiley and Sons Inc., _c2022-09-30. |
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| 500 | _a/pmc/articles/PMC7614026/ | ||
| 500 | _a/pubmed/36178389 | ||
| 520 | _aThis article explores the dynamics between fat shaming, neoliberalism, ideological constructions of health and the 'obesity epidemic' within the UK, using the UK Government's recent Tackling Obesity campaign in response to Covid‐19 as an illustration. We draw attention to how fat shaming as a practice that encourages open disdain for those living with excess weight operates as a moralising tool to regulate and manage those who are viewed as 'bad' citizens. In doing so, we begin by outlining how the ideological underpinnings of 'health' have been transformed under neoliberalism. We then consider the problematic use of fat shaming discourses that are often used as tools to promote 'healthy' lifestyle choices by those who view it as not only an acceptable way of communicating the health risks associated with obesity but also a productive way of motivating people with obesity to lose weight. Drawing on Graham Scambler's theoretical framework regarding shame and blame (2020), we discuss how 'heaping blame on shame' has become a 'wilful political strategy' under neoliberalism, particularly as it relates to individuals with obesity, and how the Tackling Obesity campaign leverages concerns around 'choices' and 'costs' as a means through which to encourage normative models of self‐care and self‐discipline. | ||
| 540 | _a© 2022 The Authors. Sociology of Health & Illness published by John Wiley & Sons Ltd on behalf of Foundation for the Sociology of Health & Illness. | ||
| 540 | _ahttps://creativecommons.org/licenses/by/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. | ||
| 546 | _aen | ||
| 690 | _aOriginal Articles | ||
| 655 | 7 |
_aText _2local |
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| 786 | 0 | _nSociol Health Illn | |
| 856 | 4 | 1 |
_uhttp://dx.doi.org/10.1111/1467-9566.13555 _zConnect to this object online. |
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_c863 _d863 |
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