000			01659 am a22002053u 4500
042			_adc
100	1	0	_aGonzalez, Sonia K. _eauthor _91013
700	1	0	_aGrov, Christian _eauthor _91014
245	0	0	_aRecruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research
260			_c2022-01.
500			_a/pmc/articles/PMC7606544/
500			_a/pubmed/32343193
520			_aOBJECTIVE: To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). PARTICIPANTS: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. METHODS: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. RESULTS: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. CONCLUSIONS: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media.
540			_a
546			_aen
690			_aArticle
655	7		_aText _2local
786	0		_nJ Am Coll Health
856	4	1	_uhttp://dx.doi.org/10.1080/07448481.2020.1746663 _zConnect to this object online.
999			_c270 _d270