000			02721 a2200421 4500
005			20240905084741.0
006			m |o d |
007			cr_|||||||||||
008			231130s2024 nju ob 001 0 eng
010			_a 2023054909
020			_a9781292457536
020			_z9781292725833 _q(paperback)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5548.32
082	0	0	_a658.8/72 _223/eng/20231201
100	1		_aChaffey, Dave, _d1963- _eauthor. _93646
245	1	0	_aDigital business and e-commerce management / _cDave Chaffey, Tanya Arturi, David Edmundson-Bird.
250			_aEighth edition.
263			_a2402
264		1	_aHoboken, NJ : _bPearson, _c2024.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
601			_aTest Value
650		0	_aElectronic commerce. _93647
650		0	_aBusiness enterprises _xComputer networks. _93648
700	1		_aArturi, Tanya, _eauthor. _93649
700	1		_aEdmundson-Bird, David, _eauthor. _93650
776	0	8	_iPrint version: _aChaffey, Dave, 1963- _tDigital business and e-commerce management _bEighth edition. _dHoboken, NJ : Pearson, 2024 _z9781292725833 _w(DLC) 2023054908
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c2485 _d2485