TY  - BOOK
AU  - Gonzalez,Sonia K.
AU  - Grov,Christian
TI  - Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research
PY  - 2022///-01
KW  - Text
KW  - local
N1  - /pmc/articles/PMC7606544; /pubmed/32343193
N2  - OBJECTIVE: To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). PARTICIPANTS: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. METHODS: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. RESULTS: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. CONCLUSIONS: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media
UR  - http://dx.doi.org/10.1080/07448481.2020.1746663
ER  -