MARC details
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240905084741.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m |o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr_||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
231130s2024 nju ob 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2023054909 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292457536 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781292725833 |
Qualifying information |
(paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Description conventions |
rda |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5548.32 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/72 |
Edition number |
23/eng/20231201 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chaffey, Dave, |
Dates associated with a name |
1963- |
Relator term |
author. |
9 (RLIN) |
3646 |
245 10 - TITLE STATEMENT |
Title |
Digital business and e-commerce management / |
Statement of responsibility, etc. |
Dave Chaffey, Tanya Arturi, David Edmundson-Bird. |
250 ## - EDITION STATEMENT |
Edition statement |
Eighth edition. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
2402 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
Name of producer, publisher, distributor, manufacturer |
Pearson, |
Date of production, publication, distribution, manufacture, or copyright notice |
2024. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- |
Assigning source |
Provided by publisher. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
601 ## - Test |
Test subfield |
Test Value |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic commerce. |
9 (RLIN) |
3647 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business enterprises |
General subdivision |
Computer networks. |
9 (RLIN) |
3648 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Arturi, Tanya, |
Relator term |
author. |
9 (RLIN) |
3649 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Edmundson-Bird, David, |
Relator term |
author. |
9 (RLIN) |
3650 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Print version: |
Main entry heading |
Chaffey, Dave, 1963- |
Title |
Digital business and e-commerce management |
Edition |
Eighth edition. |
Place, publisher, and date of publication |
Hoboken, NJ : Pearson, 2024 |
International Standard Book Number |
9781292725833 |
Record control number |
(DLC) 2023054908 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |
Suppress in OPAC |
0 |