JOM KITA KE POLITEKNIK

Digital business and e-commerce management / (Record no. 2485)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240905084741.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m |o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr_|||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231130s2024 nju ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2023054909
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292457536
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292725833
Qualifying information (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5548.32
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23/eng/20231201
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
Relator term author.
9 (RLIN) 3646
245 10 - TITLE STATEMENT
Title Digital business and e-commerce management /
Statement of responsibility, etc. Dave Chaffey, Tanya Arturi, David Edmundson-Bird.
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2402
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, NJ :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"--
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record and CIP data provided by publisher; resource not viewed.
601 ## - Test
Test subfield Test Value
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
9 (RLIN) 3647
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business enterprises
General subdivision Computer networks.
9 (RLIN) 3648
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arturi, Tanya,
Relator term author.
9 (RLIN) 3649
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Edmundson-Bird, David,
Relator term author.
9 (RLIN) 3650
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Chaffey, Dave, 1963-
Title Digital business and e-commerce management
Edition Eighth edition.
Place, publisher, and date of publication Hoboken, NJ : Pearson, 2024
International Standard Book Number 9781292725833
Record control number (DLC) 2023054908
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Copy number Price effective from Koha item type Cost, replacement price
    Library of Congress Classification     Red Spot Beaconhouse Newlands Beaconhouse Newlands Reference 23/09/2024 1 HF 5548.32 C43 2024 P00111 19/01/2025 20/11/2024 20/11/2024 C.1 23/09/2024 Books  
LUPUS Lost Dewey Decimal Classification       Beaconhouse Newlands Beaconhouse Newlands   06/11/2024     12312312212311261769   06/11/2024     06/11/2024 Books 80.00