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Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research

Gonzalez, Sonia K.

Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research - 2022-01.

/pmc/articles/PMC7606544/ /pubmed/32343193

OBJECTIVE: To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). PARTICIPANTS: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. METHODS: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. RESULTS: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. CONCLUSIONS: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media.





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